WHAT IS DIGITAL PR?
Digital public relations is an important part of any modern business. It's common knowledge that the internet is where people go to get information these days, and if you want your business to succeed, you have to be there. That's where digital PR comes in—it helps you get your name out there on social media, in blogs and articles, and anywhere else that matters.
The best thing about digital PR is that it doesn't have to be expensive or time-consuming. You can find the right person for your company with just a few clicks of your mouse, and they'll take care of everything from writing blog posts to setting up ads on Google Adwords. You can even hire someone who'll manage all your social media accounts for you!
Digital PR is one of the best investments you can make for your business—and it doesn’t cost much at all..!
Digital PR, public relations, and digital marketing are all buzzwords that are thrown around a lot but don't necessarily mean the same thing.
The best way to understand these terms is to break them down into their component parts.
Public Relations is the field of communication that involves building relationships with journalists, influencers and other members of the media in order to get your message out there and create awareness around your brand.
Digital Marketing is a subset of public relations that focuses specifically on how you can use social media platforms like Facebook or Instagram to reach your audience and build brand awareness.
But what exactly is Digital PR? Well, Digital PR is actually a combination of both public relations and digital marketing! It's an extension of traditional PR—which has always been about building relationships with journalists—and merges it with digital marketing tactics like social media posts, email campaigns and blog content.
WHO NEEDS DIGITAL PR?
- INDIVIDUALS
Individuals’ reputations need to be controlled in digital results. If you are an executive, celebrity, or just a normal person with little true representation, I can assist.
- COMPANIES
Companies may be unknowingly letting the digital wave control their reputation and brand online. Digital Public Relations can assist your company in controlling your digital assets.
- AGENCY PARTNERSHIPS
Traditional public relations firms need a partner in Digital Public Relations. Digital PR can provide a transparent solution to assisting in digital market dominance.
- BRANDING
Branding through digital mechanisms can position you as a thought-leader when potential investors are searching the internet for information relevant to your industry.
HOW DOES IT WORK?
I've been developing and refining the process of Digital PR for several years with proven results. I offer custom reporting based on the queries that matter to your business. While no two projects are exactly alike, here are some of the digital public relations services I provide:
1) Websites that meet today’s development standards are critical to obtaining effective search engine results and displaying the image you would like for your brand.
2) Organic SEO, or search engine optimization, is about creating the accurate messaging people find when they search the search engines. Search engine relationship is crucial to success.
3) Social media carries the voice of a thought leader and the ability to have a two way conversation with your network. If social media accounts are not claimed or managed, your audience can control your personal brand.
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OUR DIGITAL MARKETING SERVICES:
By offering a range of marketing services, we can design a campaign for you, tailored to what you actually need rather than just what we sell. Most of our campaigns are designed to combine short, medium and long-term traffic sources to strike a balance between fast ROI and long-term, market-leading visibility.
1) SEARCH ENGINE OPTIMIZATION
SEO has changed a lot and there’s plenty more change to come. But the fundamentals are the same as they’ve always been. Our SEO service combines extensive website optimisation with next-generation content marketing, giving your business the visibility it needs to appear and attract potential customers, wherever they are searching. Our results and methods have been so successful that our behind-the-scenes book, How to Get to the Top of GOOGLE.
2) CONTENT MARKETING
If your target audience goes online to learn, be entertained or discover, it’s our Content Marketing team’s job to make sure that you are being seen in the places they are visiting.Our Content Marketing and Digital PR Services put your business in front of the big names in your industry, growing your brand, building links with well-known publications and increasing your online visibility and reputation (all documented in regularly updated blog posts). Not only can this result in direct sales, higher traffic and powerful social proof, but it also helps your website’s ranking.
3) INFLUENCER MARKETING
Influencers impact the buying decisions of tens of millions of customers online, whether through YouTube, blogging or social media. If your audience is following influencers, our Influencer Marketing campaigns get your products and services to these influencers, so that they can share them with your target audience. From outreach to contests, our influencer team can handle the process end-to-end.
---------LOCAL SEO ---------
The components of a DIGITAL PR SOLUTIONS local SEO marketing campaign:
1. Keyword Research
At the start of a local SEO campaign, it’s important to first understand the mindset and habits of the searcher. We research product or service-related keywords searched in your local area. We’ll find the search terms your target customers are using.
2. Website Optimization
Optimizing your website for the local area that you are targeting is a high priority. Search engine algorithms and human website visitors need to know your business location. Gone are the days when local SEO meant mentioning your city in every sentence. Our local SEO focuses on creating location pages and optimising for every area you serve. We also address the more fundamental optimizations such as speed, usability and mobile-friendliness.
3. Local Content Creation
To maximize ranking potential, every website needs an active blog or knowledge base. Local businesses can struggle to identify topics and write blog posts that would be interesting to their customers. Others struggle to find the time to keep up with the blogging when they have more urgent work to attend to. We get it – running a local business is a lot work, and writing blog content isn’t usually top of the list. We’re on hand to help rather than add to that workload.
4. Local Authority and Links
A large part of our ongoing SEO for local businesses will be on raising your website’s local authority. We begin by creating local citations by listing your business in local directories. Next, we secure local and national links in publications read by your target audience.
5. Reporting
It’s important that you understand the work that we’re doing. That’s why we’ve made our reporting the most transparent in the business. We show you the work we’ve carried out and the results it got. We’ll talk through the report on the phone with you to answer any questions, if you like.
NEW EXPECTATIONS FOR PR
Modern PR must deliver far greater and more specific results than ever before. And do so much quicker, at that.
----- PR work must affect the company’s bottom line now.
Traditional public relations delivered hardly any insight into the success of its efforts. In the past, brands couldn’t tell if a press release reached the target audience. Not to mention, whether it has made any difference to its sales figures at all. But as you’ll discover the situation is different with DIGITAL PR. With extensive access to data, professionals can now measure their impact on the bottom line. As a result, they have to show how their initiatives deliver a positive and measurable ROI.
----- Modern PR must create a dialogue with the target audience.
Traditional PR focused on one-way communication. But today’s audiences seek more. They want to engage in a dialogue with their favorite brands. Customers want them not only to listen but respond, and act on their comments. And it’s the PR’s job to manage those conversations.
----- Finally, today's PR specialists have to manage brand reputation across many channels.
You already know that today’s buyers rarely engage with a brand without prior re-search. Some of which includes visiting review sites and other channels customers use to share their opinion about a brand. As a result, brands must pay close attention to what others say about them online. DIGITAL PR specialists, in turn, manage those mentions, comments, and reviews across the Internet.
Snow Digital PR knows digital, lives digital, and would eat digital if we could. In our industry, we've seen an unfulfilled need that clients weren’t getting working with traditional PR agencies. Search engine results, social media and a strong web presence matter now more than ever. Snow Digital PR's sole purpose for existing is to provide proven, full-service digital marketing for anyone looking to reclaim their piece of the digital landscape.
Today’s consumers are heavily influenced by information presented on Digital Media. More purchase decisions start online now than ever before. Employers research potential new hires online before they make an important hiring decision. What do the search results say about you? Whether it‘s for yourself, your company, or your clients - if you want to make sure you have accurate search engine representation, We can help.
Snow Digital PR has a proven track record of success, and its clients include a wide range of businesses, from small startups to large corporations.
Snow Digital PR is a great choice for businesses that are looking for a comprehensive and affordable digital marketing solution. The agency's services are tailored to the specific needs of each client, and its team of experts is always available to provide support and guidance.
The agency was founded in 2012 by Timothy Snow and originally named "Snow Solutions" In 2016 upon arriving in Los Angeles renamed the business "Digital PR Solutions"
Snow Digital PR is a certified Google Premier Partner and a certified HubSpot Partner.
The agency has been featured in a number of publications, including The Los Angeles Times, The Wall Street Journal, and Forbes.
Snow Digital PR is a member of the Public Relations Society of America (PRSA) the American Marketing Association (AMA) and the Inglewood Airport Area Chamber of Commerce.
If you are looking for a full-service digital marketing agency that can help you achieve your online goals, Snow Digital PR is a great choice. The agency has a team of experienced professionals who are dedicated to providing you with the best possible service.
tim@snowdigitalpr.com
(424) 261-7002
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